A Package for Everyone.

Enter Cyberspace understands the varying and uniqueness of different companies. As such we offer taylor made SEO packages comprising what you want and need. Contact us today for an initial assessment of you site.


Strategic Planning

Strategic planning and having a strong internet marketing strategy plan is vital for a successful online marketing campaign. We will learn about your business in detail to plan your internet marketing strategy.

Strategic planning is about knowing where you are, what you want to achieve and how you are going to achieve this.

Having carefully looked at your business the next step in strategic planning will be to look at your site and every aspect of it with regards to current knowledge about Search Engine Marketing.

We will consider both on-page and off-page factors in our initial review. Where on-page factors are concerned we will look at your site's structure, the technologies used, the integrity of the code and many other factors.

Where off page factors are concerned, we will look at in-bound links to the site, and your current position across multiple Search Engines. We will also look at your competitors and their sites.

Before drawing up a plan for your Internet Marketing Strategy, we will discuss with you what improvements are needed on your site, what you would like to achieve with your site, and your objectives.

The strategic planning and your internet marketing strategy will include the following:

      • The strategic plan will outline the major areas of your site that need to be addressed
      • The strategic plan will describe the steps to be taken for your site to achieve a high listing on multiple Search Engines
      • The strategic plan will recommend changes to site's code, content and structure
      • The strategic plan will describe organic and paid methods of improving your position to drive more traffic to your site
      • When the campaign is running, we will provide you with regular reports about the success of your project.

    Professional Keyword Research


    Professional Keyword Marketing Research is the foundation of good Search Engine Optimisation. A website page can support or target a small group of target keywords so it is important to use keyword marketing research to find the best keywords and key phrases for your website

    We are experts in professional keyword marketing research and look at a number of aspects. These are:

    • Appropriateness and relevance; it is important that the keyphrases targeted are appropriate and relevant to the website of the organisation or business and its products or services. When carrying out keyword marketing research we will work with you to ensure that the correct keywords are targeted.
    • Frequency; the search phrases that are searched more often are those that will drive the most traffic. Therefore our professional keyword marketing research service will identify those keywords which have a level of search frequency
    • Value; the keywords used must have value to the website owners. By identifying the most valuable keywords through professional keyword marketing research for a website we will ensure that those targeted will produce the most value.
    • Competitiveness; the level of competitiveness affects how easy or otherwise a top position on Search Engine Results Pages (SERPs) can be achieved. Sometimes it is better to target less competitive phrases to produce a good return on investment. Keyword marketing research will reveal the level of competitiveness for your target keywords and key phrases.

    We will then provide a report keywords and key phrases to target and the reasons why these are.

Competitive Research

 

Where competitive research on the web is concerned there is an enormous amount that can be found out through the web. It is possible to understand why your competitors are successful (if they are) and then use this knowledge to improve your own results. With data analysis and tracking, you can increase your keyword ranking and increase your website traffic.

It is possible to find out:

      • product pricing
      • SEO techniques and designs
      • who's linking to your competition from which portals, blogs, directories and newspaper articles

By conducting in-depth research, including keyword selection, meta-tag contents, page contents, link popularity and search engine ranking, we can determine what is working or not working for you major competitors and use it to your advantage.

Through evaluating your competitors' websites, you can identify their strengths and weakness such as their presentation of products and services, SEO techniques, and opportunities. This will tell you the challenges your own website may be faced with when there is side-by-side comparison.

Your website will gain greatly from competitive research and analysis; it will provide further insight on the behaviour of your current website visitors and identify opportunities for you to attract new visitors.

Site Re-engineering for Search Engine Optimisation


Site re-engineering for Search Engine Optimisation is an important part of the process. Search Engines use multiple factors to index sites and each Search Engine has a different algorithm. These algorithms are changed and updated regularly.

Each factor has a different weighting determined by the algorithm which explains why different engines return different results.

We review and re-engineer all known factors that affect the listing of a site in the major Search Engines. We make changes as necessary to keep up to date with the changes and known best practice.

We only use ethical, white hat techniques to ensure your site will never get penalised or de-listed because of anything we have done.

Search Engine Optimisation


Natural Search Engine Optimisation is the process of working on a website so that it is better listed on all major Search Engines.

Before carrying out any Search Engine Optimisation work it is important to plan the objectives of the campaign. The site to be optimised has to be reviewed in detail as well as the analytics. Extensive and appropriate keyword research must be carried out.

Essentially Search Engine Optimisation is in two areas. The first area is known as on-page optimization and is work on the site itself. Changes will be made to the site on the code, content and structure using the keywords and key phrases identified in the keyword research.

If the site already exists the work carried out will depend considerably on how the site is built.

Having re-engineered the site the next step in Search Engine Optimisation is off-page factors. This is the process of promoting it across the web in order to encourage as many good high value in-bound links (IBLs) to it. In our opinion this is one of the most important aspects of good Search Engine Optimisation and takes time and hard work to do properly.

It's important to emphasise that good Search Engine Optimisation is not down to one single factor. It is a combination of many elements both large and small and all must be implemented correctly.